How to Build Audiences by Engaging Your Community by Mónica Guzmán, published by the American Press Institute (An essential read.)
The Online Harassment Field Manual from PEN America – for journalists, writers, and editors/employers.
A guide to building strong, more equitable community relationships from Free Press (An essential read for all newsroom work.)
How to hold an effective in-person gathering from the Rockefeller Foundation. An excellent comprehensive guidebook to how to manage events.
Nonprofit Newsroom Engagement Case Studies from the Institute for Nonprofit News (INN)
Creating an Engaged Newsroom: A Toolkit by The Free Press (A really useful guide to community strategy and face-to-face interactions)
Tow Center for Digital Journalism’s Guide to Crowdsourcing (Especially helpful if you have specific tasks / information you need from your audience)
Relevant articles to read and share
25 useful links about audience engagement by Julia Haslanger (A few years old but filled with interesting examples)
What Big Media Can Learn from Non-profits by Sam Ford (A piece about how engagement is the key to restoring trust in journalism)
Pathways to Engagement: Understanding How Newsrooms Work With Communities by Angelica Das, commissioned by The Democracy Fund (This report is filled with great examples of newsroom engagement)
Communities of Practice: Lessons from the Journalism Field by Angelica Das, commissioned by The Democracy Fund (This report covers many of the existing groups and events in the field in the United States)
Building Journalism With Community, Not For It by Josh Stearns, a framework to how and why to share your process with the people you serve.
Psychological Sense of Community: Theory of McMillan & Chavis (1986) – a summary of the four elements of safe community, according to a seminal academic paper.
Psychology of community members from Feverbee, a useful framework to understand why people join, and why they might stick around (or not).
Other organizations in the field
The Engaging News Project at the University of Texas-Austin. (They conduct engagement-related research with newsrooms around the United States)
The Membership Puzzle. (They are publishing research and case studies around successful membership programs in journalism)
Journalism that Matters. (They convene events around journalism and communities)
The Local Lab. (They conduct reporting and engagement experiments with local journalism, and have an excellent newsletter)
Engagement Hub. (Seems to be dormant, but there are some useful articles on its blog)
Non-newsroom community management resources
Community consultants Feverbee have several resources on their website, aimed at large brands. Not all the advice is applicable, but a lot of it is.
What did we miss? Visit the links below and let us know.